Aluminum extrusion machine sales and reputation soared, with annual revenue increasing by more than 200%. What did HLT do right?

The research and development and manufacturing of aluminum extrusion presses is an important part of HLT "press diversification" strategy, and it is also a successful "cross-border" of HLT in recent years. From the official announcement of entering the field of aluminum extrusion press equipment in 2017, to the official delivery of the first aluminum extrusion press in early 2020, to the continuous improvement of the product line in the past two years, HLT aluminum extrusion press has not only achieved "counter-trend expansion" under the epidemic, but also become a benchmark brand of "high-end aluminum extrusion press" in the industry with its excellent performance and quality.

Recently, HLT 2022 revenue has been released one after another, among which the aluminum extrusion machine segment has undoubtedly become the biggest highlight. In 2022, HLT annual sales of aluminum extrusion machines reached nearly 70 units, with revenue exceeding 300 million, an annual increase of more than 200%. From technical demonstration, to product launch, to industry benchmark, HLT has achieved leaps again and again in just six years, polishing the golden signboard of "National Manufacturing Single Champion Demonstration Enterprise".

With the explosion of new energy industry, the "spring has come" for high-end aluminum press equipment

After more than 40 years of intensive development, China's aluminum profile industry has formed the world's largest production capacity and the most complete industrial chain supporting system, but it still has the shortcoming of "big but not strong" in many fields, especially in the field of core equipment aluminum extrusion machines. The proportion of high-end intelligent extrusion equipment with excellent performance and quality is relatively small.

Under the influence of multiple factors such as the COVID-19 pandemic and the decline in demand in the domestic real estate market, the demand for domestic architectural aluminum profiles has gradually shrunk in recent years. On the other hand, under the background of "carbon neutrality", the demand for aluminum in the domestic new energy industry has shown a trend of explosive growth. In this period of growth and decline, the aluminum processing industry has also ushered in a critical period of industrial structure adjustment and accelerated enterprise transformation and upgrading.

Compared with traditional building profiles, the production of industrial profiles in the fields of new energy vehicles, solar photovoltaics, rail transit, aerospace, 3C electronics, etc. has put forward higher requirements for all aspects of aluminum extrusion machines, which also brings greater development opportunities to HLT. HLT aluminum extrusion machine products have the five major advantages of high stability, high efficiency, high precision, high intelligence, environmental protection and energy saving. While perfectly meeting the needs of current industrial profile manufacturers, they can also effectively adapt to the transformation and upgrading of traditional building profile companies, and are therefore widely favored by the market. Looking at HLT product sales structure in 2022, more than 90% come from customers' industrial profile production lines, including leading companies in the photovoltaic and new energy vehicle aluminum fields such as Yongzhen Technology, CITIC Bohai, and Asia Pacific Technology.

High starting point, high positioning, use quality to create a "single champion"

"Pursue excellence, create the first" is the business philosophy that HLT has always adhered to since its establishment, both in the field of ceramic presses and in the field of aluminum extruders. When HLT decided to develop and manufacture aluminum extruder products, it had already determined to take the route of "high-end aluminum extruders", focusing on tackling the "hard-to-solve" problems of aluminum extruders such as weak stability, high energy consumption, and low efficiency, striving to create high-quality products with ingenuity and recreate a "single champion" in the field of aluminum extruders.

And this development route just happens to adapt to the increasing market demand. In 2020, HLT first YPL2000 rear-loading short-stroke prestressed fast aluminum profile extrusion machine was supplied to Jianmei Aluminum, a leading aluminum profile company known for its "persistence in the pursuit of perfection". So far, HLT has "hit the mark" and quickly became an important partner of many leading aluminum processing companies such as Huachang, Hesheng, and Mingtai. In 2021, HLT extruder passed the use and repeated verification of CITIC Bohai's production of photovoltaic frames. The equipment has stable operation and high production efficiency, with a daily output of about 35 tons. In 2022, the 6 extruders provided to it at one time to produce photovoltaic frames were all successfully put into production and reached full capacity; the 40 production lines of the latest photovoltaic phase 3 project invested and built by Yongzhen Technology, the largest frame supplier in the photovoltaic industry, also all use HLT extruder products. In addition, in the past year, many industrial profile giants, including Asia Pacific Technology, a well-known domestic automotive aluminum extrusion company, Shandong Innovation, a core supplier of aluminum for 3C electronics in the Apple industry chain, have all begun to choose HLT high-end aluminum extrusion machines.

The "aluminum" journey never stops, using craftsmanship and innovation to make greater contributions to the high-quality development of the aluminum industry

Behind the "high growth and good reputation" is the technical accumulation and perseverance of "ten years of hard work". Compared with many peers, although HLT has entered the aluminum profile industry for a short time, it has accumulated and developed in the ceramic press industry for more than 30 years, and has first-mover advantages in research and development, production and manufacturing, quality assurance system and services. At the same time, HLT also has a professional R&D team of more than 60 people, including experts who enjoy subsidies from the State Council and well-known experts in the industry. With the support of many innovative forces, HLT is guided by market demand and innovates forward. The product quality continues to improve and the product matrix continues to expand. At present, HLT aluminum extruder product line has expanded to 1000T~10000T models, which can well adapt to the extrusion needs of various types of building profiles and industrial aluminum.

At the same time, HLT has long been adhering to the concept of creating more value for customers. The company has always insisted on improving its own product system and continuously improving the cost-effectiveness of its products to meet the needs of different types of customers. HLT has already regarded aluminum profile extrusion machines as the most important product line in the future, and will continue to increase investment in the research and development and manufacturing of aluminum extrusion machines in the future. At present, HLT "Large-scale High-end Intelligent Equipment Manufacturing Digital Factory Project" located in Sanshui District, Foshan City is under intensive construction. The project covers an area of about 105 acres and is planned and constructed with high-standard digital workshops and factories. After completion, it is expected to achieve an annual output of more than 200 large-scale high-end intelligent equipment such as high-end aluminum extrusion machines. It is expected to be officially put into production in June this year. At that time, HLT aluminum extrusion machine business will enter a new height.

According to data from the China Nonferrous Metals Processing Industry Association, in 2022, China's industrial aluminum profile output continued to grow, among which the annual output of photovoltaic profiles and new energy vehicle profiles increased by 30% and 127% year-on-year, becoming the biggest driving force for the continued growth of aluminum extrusion production capacity. As the "carbon neutrality" era gradually approaches, the market demand for industrial aluminum profiles represented by the new energy industry will usher in a broader growth space; at the same time, with the end of the epidemic and the adjustment of policies, the domestic real estate market has also shown more and more signs of "warming up"... Under this trend, HLT, which focuses on the research and development and manufacturing of "high-end aluminum extrusion machines", will have more possibilities, let us wait and see!